Smiths Detection2009-05-12 13:46:28

Smiths Detection Revolutionizes Consumer Product Tagging and Identification

Partnership with ARMARK Offers Customized, Multi-level Product Authentication Solutions

Smiths Detection today announces the launch of IntelliMark, a revolutionary product identification system that enables genuine brand authentication through microscopic markers embedded in products such as consumer merchandise, secure documents, food and apparel.

Smiths Detection and ARMARK have partnered to bring this brand authentication solution to market. The microscopic markers, about the width of a single hair, can be seen and identified using Smiths Detection's IdentifyIRâ„¢ and IlluminatIRâ„¢ instruments.

Stephen Phipson, President of Smiths Detection, said: "The need to protect intellectual property and other brand-owner rights is a critical concern of businesses in today's global economy. Counterfeits continually flood the marketplace, and IntelliMark will help industries protect their products and business to help maintain legitimate revenue channels."

IntelliMark offers a complete and customized brand-management and product-authentication solution enabling the protection of intellectual and brand-recognized property including electronics, apparel, accessories, sports equipment, pharmaceuticals, medical equipment and food products.

The covert markers allow for several levels of hidden security and the unprecedented ability to verify contents, monitor environmental conditions and identify origin in case of contamination or counterfeiting. IntelliMark has already been successfully deployed in the pharmaceutical industry for chemical verification of drug content in branded consumer drugs.

Brad Mueller, Vice President and General Manager of Commercial Safety and Security, Smiths Detection, said: "The clear advantage of IntelliMark is the ability to create multiple levels of covert security that can be tailored to the individual end user's needs. Our intelligent marker solution enables literally any company to add a sophisticated layer of brand protection to every type of product."

For more information contact:
64 Clarendon Road
Watford
Hertfordshire
WD17 1DW
United Kingdom
Tel:     +44 1923 696555
Fax:     +44 1923 696559



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